The number of mobile terminal users is increasing rapidly, and the focus is gradually optimized to the mobile end. However, many webmasters or seo optimizers need to improve the Baidu mobile wap website ranking optimization, and need to master more Baidu mobile ranking optimization skills. .
Many website administrators are familiar with the optimized ranking techniques on the PC side, but the current status quo is that there is a serious flaw in Baidu mobile ranking optimization, such as simply jumping the PC-side content to the mobile terminal, and there are not many optimization points.
From the perspective of big data analysis, there are hundreds of millions of mobile phone users in China, and more than two-fifths of mobile users have the habit of using mobile phones to access web pages. According to another data, there are only a handful of websites that are currently targeted for mobile-specific websites and ranked by them.
Here, please note that the ranking optimization of Baidu's mobile website is not simply copying the contents of the PC site.
In China, the search engine Baidu is a big one. When we do mobile ranking and optimization, we are more concerned about how to do Baidu's mobile traffic. What we need to master is Baidu's ranking skills.
What are the Baidu mobile ranking optimization techniques? Summarized as follows:
1. Website page design
The PC side is also good, the mobile side is also good. The final result of our work is to present the content of the website to the people browsing the website webpage with reasonable ranking and reasonable interface. Therefore, the design of the mobile website page is particularly important. Optimization techniques that need attention include the use of FLASH or the use of FLS, JS, etc., which seem to be dazzling, but actually reduce the search engine friendliness.
2, Baidu mobile adaptation statement
For different sites, a specific adaptation statement can automatically help the search engine to identify the page, and there are more points involved.
3. User simplification of interface and function
Because of the screen, the mobile site needs to present the interface and functions to the user more simply. Including but not limited to the following optimization tips:
The web interface is streamlined. The fragmented browsing method determines that the mobile phone user has a lower probability of clicking multiple pages in one mobile station, so the web interface needs to be streamlined. Simplify the process above the function for the user. Take the purchase page as an example, try to reduce the steps and links of the user's order, directly present the most important information, and give the button to the user.
4, station structure and navigation optimization
Whether it is the PC end or the mobile end, clear structure and navigation in the station are necessary. Compared with the PC end, the structure and navigation of the mobile station must be more streamlined. It is suggested that the mobile terminal can adopt a three-level flat tree structure, that is, a home page, a list page and a content page, and each page has a reasonable navigation guide user. Navigation has breadcrumb navigation, primary navigation, secondary navigation, previous post, and so on.
5, browser compatible
Mobile stations, like PC stations, generally have three protocols: Xhtml, HTML5, and wml. Here, the advice of the seo tutorial is to use a standardized, standardized protocol format and use the browser debugging tool for browser compatibility testing after the site is built.
6, domain name and robots settings
Doing optimization techniques for Baidu's mobile rankings are often reflected in the details.
For domain names, you should be brief and have links to the main domain name of the PC station, such as the use of second-level domain names. Note: The adaptive site mobile is the same as the PC domain name, so you don't have to consider the domain name.
On the robots side, it can be consistent with the PC site.
7, try to use or prohibit the use of pop-up windows, flash and other website elements
At the user level, elements such as pop-ups reduce user experience and increase the cost of their active content.
From a technical point of view, such as Apple does not support FLASH function, other Android machines do not support.
8, mobile page optimization skills
Similar to the PC station, it is necessary to optimize the mobile page to improve Baidu mobile ranking.
Points to note: The title, keyword, and description of the mobile site should be different from the PC station and should be set less. It is recommended to make a mobile station and test it through the mobile browser to see if the relevant content can be displayed normally.
9, the standardization of url links
Normalizing the url link is a work that needs to be done by both the PC and the mobile site. Generally speaking, the profile is required and the category is clearly stated.
10, do a good job of mobile station and PC station conversion
Mobile site links can be added at the PC station, and vice versa. The goal is to give users the freedom to choose which type of site to use for browsing.
The above is Baidu mobile ranking optimization skills. For mobile sites, we need to pay enough attention. For mobile search, Baidu official also gives optimization guidelines.